It is selling straight to readers from a store you own, fed by paid traffic, TikTok Shop, and creators, with a warehouse shipping the orders behind it. Every sale returns a buyer you keep, which is the part that compounds into a business rather than a run of good months.
Nobody teaches authors this, so most assume the only lever left is pushing harder on Amazon. Jeanty Digital builds the channel and runs it. Retail keeps doing what it does. This runs alongside it.
Replace this block with the Loom, Wistia, or YouTube embed.
Three moving parts, and the reason it works is that they are connected. Traffic arrives, readers buy from you, orders ship from our warehouse, and the customer data stays yours for the next launch, the next book, and the next event.
A Shopify store configured for selling books. It becomes the destination for every ad and affiliate, the source of your customer data, and the foundation of the channel.
Paid advertising on Meta and TikTok, plus affiliate and creator promotion. Tested continuously so the account never runs out of things to say.
We warehouse and ship your books. Orders flow from checkout to delivery without you touching them, so scaling the traffic does not break the shipping.
Both paths sell a copy. The first four steps are almost identical. Only one of them ends with something you can use again, and that single difference is what separates a run of good months from a business.
Not genre, not job title. What has already been built is what changes the work. Four situations cover most of the authors we take on.
Amazon sells it, or a retailer does, and the author never learns who bought. Sometimes the goal is simply control. Sometimes it is the newer surfaces, TikTok Shop and Instagram Shop, where books are moving right now.
Services, courses, a practice, a firm. These authors sell well already, and books are the one product that has never behaved. The book was meant to bring people in and instead it sits there.
The store exists. The ads ran. The numbers never got there, and it is not obvious whether the problem is the offer, the page, the creative, or the account. Nothing here needs rebuilding from scratch.
This is the strongest position and the easiest to waste. Launch demand arrives once and then goes quiet. Built beforehand, that demand lands somewhere the author keeps.
A publishing deal handles printing, placement, and distribution. What it does not hand over is the reader. The publisher owns the retail relationship, the retailer owns the transaction, and the author receives a royalty statement with no names on it.
So the retail plan stays untouched. Retail carries launch week, the placement, and the list run. Alongside it, the book sells direct to anyone who would rather buy from the author, and those buyers become people who can be reached again for the rest of a career.
On the bestseller lists: most direct sales do not report to them, and that is a real tradeoff. It is also a timing question rather than a choice. Retail runs the launch window. Direct runs alongside it and keeps running long after, and the list built along the way is the reason the next book opens bigger than this one.
Every launch generates demand once. The only question is who keeps the people it produced.
The parts most authors do not want to run themselves. This is deliberately not a full service marketing agency, and the line matters more than the list.
The point is not the totals. It is the shape. Year two is larger than year one because the buyers from year one were still reachable, and that is the difference between selling books and having a business.
Jeanty Digital does not, and cannot, provide financial projection advice. All information here is provided in good faith and based on real data from real authors we have worked with. It is provided for general information purposes only. Further, we do not guarantee, either expressly or by implication, any financial results, sales, or success of any services or products presented by Jeanty Digital or other Pierre Jeanty companies.
Most authors arrive here on someone's recommendation. This is what that buys you.
Thirty minutes, and you will leave knowing what is wrong with the book business whether or not we work together.